Free your team.
We build production-grade AI systems that take the busywork off your business, so your people get back to the work only they can do. Real engineering, live inside your existing stack in weeks, not months.
One team, strategy to production. No handovers, no agencies in the middle, no drop in pace after go-live.
Dubai & London strategy · India-based engineering · One team
Trusted by growing businesses and enterprise teams
2 days → 20 min
Compliance checks, down from 2 days
Fewer repetitive HR queries, across 4 countries
Less manual legal review on new decrees
Projects shipped. Every client still with us
Trusted by
Most businesses are using AI tools. We build AI systems that work the way you do.
Most businesses bolt AI tools onto the side and hope. We build systems that work the way you already do, so the technology disappears and the results don't.
❌ Your current reality
Generic tools bolted onto existing workflows
Another platform your team has to learn and manage
Partial integrations that create more admin, not less
60% of what you actually needed
Results in months, if at all
✅ With Codefully
Custom AI agents built around your business logic
Works inside your existing systems from day one
Full-stack delivery — strategy through to deployment
Exactly what your specific operation requires
Deployed and running in weeks, not months
From a single automation to a full AI operating layer.
Whatever's stealing your team's time, there's a tier for it.
Not every problem needs a custom platform — and not every problem can be solved with a prompt. We work across four tiers, from focused automations to cross-functional systems.
Single task
A focused AI automation that removes one repetitive job.
Fastest way to get value from AI. We identify a high-volume task — lead qualification, content drafting, data entry, reporting — and ship a working automation that runs on its own.
Lead scoring bots, content generators, reporting automations
Inside your stack
AI embedded into the tools your team already uses.
We plug intelligence directly into your CRM, helpdesk, Slack, or ops tools — so AI shows up where the work already happens instead of being a separate app to remember.
CRM copilots, Slack agents, in-app assistants, workflow integrations
Purpose-built app
A custom AI product designed around one core workflow.
When off-the-shelf tools can't do what you need, we design and build a bespoke web app — with the AI, UI, data layer, and integrations engineered together from day one.
Client portals, internal platforms, AI-native SaaS, document pipelines
Cross-functional system
An AI operating layer that spans multiple teams and tools.
Full end-to-end systems that coordinate sales, ops, marketing, and delivery — orchestrating agents, data, and humans across your business so the whole company compounds.
GTM systems, ops operating layers, multi-agent orchestration
Built for established B2B service businesses ready to move on AI.
Mid-market to enterprise service businesses
You run an established B2B service business: a recruitment firm, consultancy, PR or comms agency, or accountancy. Real teams, real complexity, real stakes. Legacy systems and manual effort are holding back a business that otherwise works. We rebuild your operations around automation, and we handle the technical complexity so your team doesn't have to.
Talk to usFrom conversation to deployed AI system in weeks.
How we take you from raw idea to a live, running AI system — fast.
Discovery & AI audit
Architecture & design
Design & build
Go-live (and support)
Step 1: Discovery & AI audit
We map your operation and identify which AI agents will create the most value, fastest. You get a prioritised build plan before any work begins.
- Map workflows, pain points & AI opportunities
- Prioritise by impact and feasibility
- Deliver a clear build plan before work begins
Real systems. Real businesses. Real numbers.
Compliance workflows cut from days to minutes. HR workloads down by more than half. Every project shipped, every client still with us. Here's the work.
Marcomms Intelligence Dashboard
Real-time reputation and campaign intelligence for leadership
One real-time view of reputation, narrative and campaign performance, replacing fragmented tools and manual reporting. Stakeholder-specific views and automated at-risk flagging surface problems early enough to correct course in market. A built-in AI assistant drafts executive summaries on demand, so leadership gets continuous visibility without the work of compiling cross-team updates.
Tech
AI-Assisted Media Release Drafting
Compliant-first drafting for media releases
An AI-assisted drafting system, grounded in the client's own knowledge base and regulatory requirements, produces releases that are compliant from the first draft and ready for sign-off. Writer, comms and legal approval remain in place, while turnaround moves from hours to minutes, at a materially lower cost per release.
Tech
AI-Assisted Arabization
Grounded, guideline-compliant English-to-Arabic translation
An Arabization API, grounded in the client's own Arabic translation guidelines, generates a first-pass Arabic draft for media releases that already reflects approved terminology, tone and style. The team reviews the AI draft or their own edited upload and approves a final version, with every task fully auditable end to end.
Tech
Agentic RAG HR Chatbot
Cut repetitive HR queries by ~60% across 4 countries
AI HR assistant for a multinational retailer
Production agentic RAG chatbot that autonomously retrieves, reasons over, and answers employee questions across policies, benefits and leave procedures in multiple countries — cutting HR workload on repetitive queries.
Tech
AI Trade Compliance Platform
Compliance checks: 2 days down to under 20 minutes
AI-powered customs & licensing checks
Multi-agent platform that pre-classifies goods, matches declared activities to licenses, validates origin and runs risk assessment — automating complex enterprise trade compliance workflows.
Tech
Legal Document Intelligence
Manual review time reduced by ~70% on new decrees
Bilingual legal pipeline for decrees & laws
AI pipeline that extracts articles, effective dates and cross-references from bilingual legal documents — and surfaces conflicts across overlapping decrees with confidence scores.
Tech
Glazing AI
Lead response time: same day, no added headcount
AI chatbot for lead capture
Embedded GPT agent for product Q&A, pricing guidance, and automatic lead handover.
Tech
whatsapp insights
AI conversation analytics
Built a custom engine to track sentiment, complaints, and drop-off points from WhatsApp chats.
Tech
paddle
AI-powered SEO to CAD platform
Tool that turns Shopify SEO data into technical drawings with AI image generation + Illustrator integration.
Tech
peer creator
Creator marketplace MVP
Built an Airbnb-style platform for booking creative spaces. MVP delivered in just 6 weeks.
Tech
"Mike & Neil are the absolute best! Currently working on a marketplace app and they have been super helpful and supportive. 👍🏾 highly recommend!"
— Christy Change
blue kingdom
Dive tourism app
A mobile app to promote diving in Saudi Arabia with curated spots, safety info, and marine data.
Tech
loyalify
Customer loyalty platform
All-in-one app to earn, track, and redeem rewards — built to increase repeat sales.
Tech
caredac
Aged care & disability platform
Book and manage verified caretakers with personalised matching and transparent profiles.
Tech
retailrise
Retail operations dashboard
Unified dashboard to manage orders, promotions, finance and service for growing retailers.
Tech
boostim
SEO agency website
Conversion-optimised website for a digital agency — built for speed, trust, and lead generation.
Tech
clinic loyalty app
Skincare loyalty platform
Branded loyalty app for a London clinic. Seamless reward collection and redemption via mobile.
Tech
perion & high
Luxury real estate website
Designed and built a premium Webflow site for a boutique brokerage in Dubai. Elegant, responsive, and conversion-focused.
Tech
the bureau bc
Coworking community
Designed and built a premium Webflow site for a boutique real estate advisory in Dubai. Crafted to reflect a high-end brand identity, with a focus on clarity, storytelling, and seamless user experience across devices.
Tech
Marcomms Intelligence Dashboard
Real-time reputation and campaign intelligence for leadership
One real-time view of reputation, narrative and campaign performance, replacing fragmented tools and manual reporting. Stakeholder-specific views and automated at-risk flagging surface problems early enough to correct course in market. A built-in AI assistant drafts executive summaries on demand, so leadership gets continuous visibility without the work of compiling cross-team updates.
Tech
AI-Assisted Media Release Drafting
Compliant-first drafting for media releases
An AI-assisted drafting system, grounded in the client's own knowledge base and regulatory requirements, produces releases that are compliant from the first draft and ready for sign-off. Writer, comms and legal approval remain in place, while turnaround moves from hours to minutes, at a materially lower cost per release.
Tech
AI-Assisted Arabization
Grounded, guideline-compliant English-to-Arabic translation
An Arabization API, grounded in the client's own Arabic translation guidelines, generates a first-pass Arabic draft for media releases that already reflects approved terminology, tone and style. The team reviews the AI draft or their own edited upload and approves a final version, with every task fully auditable end to end.
Tech
Agentic RAG HR Chatbot
Cut repetitive HR queries by ~60% across 4 countries
AI HR assistant for a multinational retailer
Production agentic RAG chatbot that autonomously retrieves, reasons over, and answers employee questions across policies, benefits and leave procedures in multiple countries — cutting HR workload on repetitive queries.
Tech
AI Trade Compliance Platform
Compliance checks: 2 days down to under 20 minutes
AI-powered customs & licensing checks
Multi-agent platform that pre-classifies goods, matches declared activities to licenses, validates origin and runs risk assessment — automating complex enterprise trade compliance workflows.
Tech
Legal Document Intelligence
Manual review time reduced by ~70% on new decrees
Bilingual legal pipeline for decrees & laws
AI pipeline that extracts articles, effective dates and cross-references from bilingual legal documents — and surfaces conflicts across overlapping decrees with confidence scores.
Tech
Glazing AI
Lead response time: same day, no added headcount
AI chatbot for lead capture
Embedded GPT agent for product Q&A, pricing guidance, and automatic lead handover.
Tech
whatsapp insights
AI conversation analytics
Built a custom engine to track sentiment, complaints, and drop-off points from WhatsApp chats.
Tech
paddle
AI-powered SEO to CAD platform
Tool that turns Shopify SEO data into technical drawings with AI image generation + Illustrator integration.
Tech
peer creator
Creator marketplace MVP
Built an Airbnb-style platform for booking creative spaces. MVP delivered in just 6 weeks.
Tech
"Mike & Neil are the absolute best! Currently working on a marketplace app and they have been super helpful and supportive. 👍🏾 highly recommend!"
— Christy Change
blue kingdom
Dive tourism app
A mobile app to promote diving in Saudi Arabia with curated spots, safety info, and marine data.
Tech
loyalify
Customer loyalty platform
All-in-one app to earn, track, and redeem rewards — built to increase repeat sales.
Tech
caredac
Aged care & disability platform
Book and manage verified caretakers with personalised matching and transparent profiles.
Tech
retailrise
Retail operations dashboard
Unified dashboard to manage orders, promotions, finance and service for growing retailers.
Tech
boostim
SEO agency website
Conversion-optimised website for a digital agency — built for speed, trust, and lead generation.
Tech
clinic loyalty app
Skincare loyalty platform
Branded loyalty app for a London clinic. Seamless reward collection and redemption via mobile.
Tech
perion & high
Luxury real estate website
Designed and built a premium Webflow site for a boutique brokerage in Dubai. Elegant, responsive, and conversion-focused.
Tech
the bureau bc
Coworking community
Designed and built a premium Webflow site for a boutique real estate advisory in Dubai. Crafted to reflect a high-end brand identity, with a focus on clarity, storytelling, and seamless user experience across devices.
Tech
Marcomms Intelligence Dashboard
Real-time reputation and campaign intelligence for leadership
One real-time view of reputation, narrative and campaign performance, replacing fragmented tools and manual reporting. Stakeholder-specific views and automated at-risk flagging surface problems early enough to correct course in market. A built-in AI assistant drafts executive summaries on demand, so leadership gets continuous visibility without the work of compiling cross-team updates.
Tech
AI-Assisted Media Release Drafting
Compliant-first drafting for media releases
An AI-assisted drafting system, grounded in the client's own knowledge base and regulatory requirements, produces releases that are compliant from the first draft and ready for sign-off. Writer, comms and legal approval remain in place, while turnaround moves from hours to minutes, at a materially lower cost per release.
Tech
AI-Assisted Arabization
Grounded, guideline-compliant English-to-Arabic translation
An Arabization API, grounded in the client's own Arabic translation guidelines, generates a first-pass Arabic draft for media releases that already reflects approved terminology, tone and style. The team reviews the AI draft or their own edited upload and approves a final version, with every task fully auditable end to end.
Tech
Agentic RAG HR Chatbot
Cut repetitive HR queries by ~60% across 4 countries
AI HR assistant for a multinational retailer
Production agentic RAG chatbot that autonomously retrieves, reasons over, and answers employee questions across policies, benefits and leave procedures in multiple countries — cutting HR workload on repetitive queries.
Tech
AI Trade Compliance Platform
Compliance checks: 2 days down to under 20 minutes
AI-powered customs & licensing checks
Multi-agent platform that pre-classifies goods, matches declared activities to licenses, validates origin and runs risk assessment — automating complex enterprise trade compliance workflows.
Tech
Legal Document Intelligence
Manual review time reduced by ~70% on new decrees
Bilingual legal pipeline for decrees & laws
AI pipeline that extracts articles, effective dates and cross-references from bilingual legal documents — and surfaces conflicts across overlapping decrees with confidence scores.
Tech
Glazing AI
Lead response time: same day, no added headcount
AI chatbot for lead capture
Embedded GPT agent for product Q&A, pricing guidance, and automatic lead handover.
Tech
whatsapp insights
AI conversation analytics
Built a custom engine to track sentiment, complaints, and drop-off points from WhatsApp chats.
Tech
paddle
AI-powered SEO to CAD platform
Tool that turns Shopify SEO data into technical drawings with AI image generation + Illustrator integration.
Tech
peer creator
Creator marketplace MVP
Built an Airbnb-style platform for booking creative spaces. MVP delivered in just 6 weeks.
Tech
"Mike & Neil are the absolute best! Currently working on a marketplace app and they have been super helpful and supportive. 👍🏾 highly recommend!"
— Christy Change
blue kingdom
Dive tourism app
A mobile app to promote diving in Saudi Arabia with curated spots, safety info, and marine data.
Tech
loyalify
Customer loyalty platform
All-in-one app to earn, track, and redeem rewards — built to increase repeat sales.
Tech
caredac
Aged care & disability platform
Book and manage verified caretakers with personalised matching and transparent profiles.
Tech
retailrise
Retail operations dashboard
Unified dashboard to manage orders, promotions, finance and service for growing retailers.
Tech
boostim
SEO agency website
Conversion-optimised website for a digital agency — built for speed, trust, and lead generation.
Tech
clinic loyalty app
Skincare loyalty platform
Branded loyalty app for a London clinic. Seamless reward collection and redemption via mobile.
Tech
perion & high
Luxury real estate website
Designed and built a premium Webflow site for a boutique brokerage in Dubai. Elegant, responsive, and conversion-focused.
Tech
the bureau bc
Coworking community
Designed and built a premium Webflow site for a boutique real estate advisory in Dubai. Crafted to reflect a high-end brand identity, with a focus on clarity, storytelling, and seamless user experience across devices.
Tech
From the people who build it.
Practical writing on AI agents, automation and how production software actually gets built. Written by the engineers doing the work, not a marketing team.
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We design, build and run AI systems inside real businesses. One team from strategy to production. No handovers, no agencies in the middle, no drop in pace after go-live.