About Codefully
AI-first software team in London, Dubai and India
Fall back in love with work.
We automate the parts you dread, so you keep the parts you were made for.
AI is the biggest shift in how we work in a generation. Most companies are dabbling. We help you actually put it to work.
Somewhere along the way, the job you loved filled up with the job you didn't. The admin. The chasing. The endless copy-paste. We hand that part to the machines, and give the good part back to you.
Automations that run without you. Agents that act on your behalf. Tools that make a small team punch well above its weight.
Useful AI beats clever AI
Plenty of AI looks brilliant in a demo and quietly falls apart in a real business. We build the other kind.
We're here for people who want outcomes, not roadmaps. Their hours back. Their processes running quietly in the background. Their best people doing their best work, not the busywork.
We don't sell AI. We hand you back the parts of the job you love.
Proof, not promises
Our team has delivered more than 300 projects, from traditional enterprise software to AI-first agentic systems. We've built at corporate scale, and we know exactly what separates the projects that succeed from the ones that stall.
300+
projects delivered
7
stalled builds rescued in the last 18 months
Traditional software to agentic AI
all under one roof
Projects fail for two reasons. We're built for both.
Projects don't fail for mysterious reasons. They fail for two.
The first is capability. This technology is genuinely hard, and plenty of teams hit the edge of what they can actually build. That's when timelines slip, corners get cut, and the thing never quite works. It's exactly why seven of the projects we delivered in the last 18 months were rescues, builds another vendor started and couldn't finish.
The second is transformation. Even a technically flawless build fails if the change around it isn't planned, communicated and managed inside the business. This is the part most engineering teams quietly skip, and it's where our Transformation Directors live. The planning, the project management, the change management, the steady hand that gets the work adopted rather than just shipped.
Most firms are good at one of these. We're built for both. Engineering deep enough to take on the hard builds, and the transformation discipline to make sure they land.
What we build
Three ways we take the work you dread off your plate.
AI agents
Autonomous systems that research, write, reach out and act, so your team doesn't have to.
Workflow automation
End-to-end automations that connect your tools and clear out the manual work in between.
Custom AI tools
Bespoke applications built around your exact processes and your own data.
Our model
Strategy close to you. Delivery that gets it done.
Good AI needs two things that rarely live in the same place: people close enough to understand your business, and engineers strong enough to build it properly.
So we put both where they work best. Our strategy and transformation leads sit alongside our clients in London and Dubai. Our engineering team delivers with speed and precision from India. One aligned team, three time zones, and because the work never fully sleeps, progress while you do.
What that means for you:
- Someone who gets it. Strategists in your region and your time zone, close to your business.
- Serious build power. A dedicated engineering team, without a serious headcount cost.
- Straight talk. Clear communication and honest project management from day one.
- Momentum around the clock. Work moving forward while you sleep.
Yours to keep
The system is yours the moment you pay, every line of code and all the IP. No lock-in. No leash. Just your team, your tools, and a lot more of the work you love.
Our team
Product thinkers, engineers and operators who care about doing the work right.
We're a cross-functional team across the UK, UAE and India, connected by one shared drive: to build genuinely useful software and deliver what we promised.
No account-manager smoke and mirrors. Below is the actual team who'll build your thing. Every one of them real, named and accountable.
Founders
Leadership
Lucy
Transformation Director (UK)
12+ years in studio ops and delivery, working across brands like Deliveroo, Sky and Mercedes.
Natasha
Transformation Director
20+ years experience in Creative Media, Legal, Tech, and Financial Services across global organisations including Universal Pictures, Sony, and Atomico.
Paul
Strategic Advisor
With 30+ years as an entrepreneur across marketing, software, and digital agencies, Paul specialises in building the systems, software, and strategic automations that drive sustainable scale. He has founded multiple successful businesses and served as a trusted advisor to notable UK business leaders for over two decades.
Sveta
Project Manager
Performance-led strategist with 100+ SEO campaigns delivered across sectors.
Ana
Growth Lead
18+ years scaling digital growth for global brands. Focused on paid media, CRO and automation-led scale.
Max V
AI Tech Lead
7+ years building and scaling data-driven systems. Leads end-to-end solutions from LLM pipelines and RAG architectures to agentic workflows.
Masoomi
India Operations
Keeps our India hub running smoothly and teams working in sync.
Delivery team
Dipna
Account Manager
Leads client relationships, keeps projects on track, and ensures smooth delivery from start to finish.
Arielle
Client Success Manager
Ensures every client feels informed, supported, and confident in our process.
Sukhbir
Strategic Partnerships Manager
10+ years' experience across enterprise and high-growth sectors. Builds relationships and connects organisations with the right AI capability and delivery support.
Nuama
Project Manager
Drives projects from concept to completion, bridging project management and technical execution to ensure effective delivery, team alignment and successful implementation.
Komal
QA Lead
Ensures every feature is tested, reliable, and ready to ship.
Anjali
QA
Expert in designing test strategies to deliver stable applications. Strong focus on user experience and bug-free delivery.
Smit
AI Engineer
Designs and implements AI-driven solutions, working across AI models, orchestration, integrations and automation to build intelligent and scalable product capabilities.
Manthan
AI/ML Engineer
Builds intelligent systems that turn data into actionable insights and scalable solutions.
Hitarth
AI/ML Engineer
Transforms data into smart, scalable AI solutions that drive meaningful insights. Passionate about building automated systems.
Maaz
AI/ML Engineer
Applies machine learning techniques to solve practical problems with a focus on accuracy, efficiency and scalability.
Pranjal
AI/ML Engineer
Skilled in working with datasets, applying algorithms and deriving meaningful insights to support intelligent systems.
Prarthi
AI/ML Engineer
Drives data-centric approaches to build intelligent solutions, focusing on feature engineering and actionable insights.
Sheru
Sr. Full Stack Developer
5+ years specialising in efficient frontend and backend systems. Focused on clean code, optimisation and seamless user experience.
Deep
Full Stack Developer
Builds and maintains scalable web applications across both frontend and backend, contributing to feature development, system integration and reliable end-to-end implementation.
Satvik
Full Stack Developer
Develops and integrates frontend and backend solutions, working across application features, APIs, databases and system functionality to support end-to-end product development.
Tushar
Full Stack Developer
Develops end-to-end solutions, bridging frontend and backend for efficient, scalable applications.
Foram
Mobile App Developer
8+ years building high-performance mobile apps with smooth functionality and user-friendly design across Android and iOS.
Krunali
AI/ML & Business Development
Combines technical learning with business understanding. Explores AI solutions while supporting growth initiatives.
Zurya
AI Business Analyst
Focused on AI strategy, market research, and making technical ideas land with the right audience.