About Codefully — AI-First Software Team in Dubai & London
Strategy where it matters. Delivery that gets it done.
AI is the biggest operational shift in a generation. Most businesses are dabbling. We help you actually implement it.
At codefully, we partner with ambitious SMEs to design, build, and deploy AI-first solutions that change how work gets done — automations that run without you, agents that act on your behalf, and tools that make your team punch above their weight.
No fluff. No theory. Just AI that works.
Useful AI beats clever AI
We exist to build AI that works — not just in demos, but in your actual business.
We're here for people who want outcomes, not roadmaps.
People who want hours reclaimed, processes automated, and revenue unlocked.
We don't sell AI. We implement it.
What we build
AI agents
Autonomous systems that research, write, outreach, and act — so your team doesn't have to.
Workflow automation
End-to-end automations that connect your tools and eliminate the manual work in between.
Custom AI tools
Bespoke applications and internal tools built around your specific processes and data.
Our model
Dubai & London strategy. India-based engineering. One aligned team.
Effective AI implementation needs two things: people close enough to your business to understand it, and engineers fast enough to build it properly. That's why our AI strategy and solution design sits close to our clients in Dubai and London — while our build team delivers with speed and precision from India.
This model gives you:
- • Local ownership
- • Global-scale capability
- • Transparent communication
- • Cost-effective delivery
Our team
Product thinkers, engineers and operators who care about doing the work right
We're a cross-functional team spread across the UK, UAE and India — connected by a shared drive to build useful software and deliver what we promise.
Founders
Leadership
Lucy
Transformation Director (UK)
12+ years in studio ops and delivery, working across brands like Deliveroo, Sky and Mercedes.
Natasha
Transformation Director
20+ years experience in Creative Media, Legal, Tech, and Financial Services across global organisations including Universal Pictures, Sony, and Atomico.
Sveta
Project Manager
Performance-led strategist with 100+ SEO campaigns delivered across sectors.
Ana
Growth Lead
18+ years scaling digital growth for global brands. Focused on paid media, CRO and automation-led scale.
Max V
AI Tech Lead
7+ years building and scaling data-driven systems. Leads end-to-end solutions from LLM pipelines and RAG architectures to agentic workflows.
Masoomi
India Operations
Keeps our India hub running smoothly and teams working in sync.
Delivery team
Komal
QA Lead
Ensures every feature is tested, reliable, and ready to ship.
Dipna
Account Manager
Leads client relationships, keeps projects on track, and ensures smooth delivery from start to finish.
Kandarp
Frontend Lead
Delivers clean, fast interfaces and owns frontend performance across stacks.
Rashmin
Full Stack Dev & PM
Bridges product goals with engineering delivery. Deep experience across platforms.
Arielle
Client Success Manager
Ensures every client feels informed, supported, and confident in our process.
Sukhbir
Strategic Partnerships Manager
10+ years' experience across enterprise and high-growth sectors. Builds relationships and connects organisations with the right AI capability and delivery support.
Shaili
HR Manager
Brings a strategic and people-centric approach to HR, driving efficient recruitment, strong employee engagement, and continuous process improvement.
Sheru
Sr. Full Stack Developer
5+ years specialising in efficient frontend and backend systems. Focused on clean code, optimisation and seamless user experience.
Foram
Mobile App Developer
8+ years building high-performance mobile apps with smooth functionality and user-friendly design across Android and iOS.
Anjali
QA
Expert in designing test strategies to deliver stable applications. Strong focus on user experience and bug-free delivery.
Deep
Frontend Developer
Creates intuitive, responsive user interfaces that deliver engaging user experiences.
Satvik
Backend Developer
Designs robust server-side systems, APIs, and databases. Manages scalable cloud infrastructure using AWS.
Nuama
Project Manager
Drives projects from concept to completion, ensuring timely delivery and cross-team alignment.
Manthan
AI/ML Engineer
Builds intelligent systems that turn data into actionable insights and scalable solutions.
Hitarth
AI/ML Engineer
Transforms data into smart, scalable AI solutions that drive meaningful insights. Passionate about building automated systems.
Tushar
Full Stack Developer
Develops end-to-end solutions, bridging frontend and backend for efficient, scalable applications.
Smit
Backend Developer
Builds scalable, reliable and efficient server-side systems. Skilled in APIs, databases and security.
Anuradha
AI/ML Engineer
Focused on building data-driven solutions using machine learning techniques with strong analytical thinking.
Maaz
AI/ML Engineer
Applies machine learning techniques to solve practical problems with a focus on accuracy, efficiency and scalability.
Pranjal
AI/ML Engineer
Skilled in working with datasets, applying algorithms and deriving meaningful insights to support intelligent systems.
Prarthi
AI/ML Engineer
Drives data-centric approaches to build intelligent solutions, focusing on feature engineering and actionable insights.
Jenil
AI/ML Engineer
Works at the intersection of data and algorithms to create efficient, scalable machine learning solutions.
Krunali
AI/ML & Business Development
Combines technical learning with business understanding. Explores AI solutions while supporting growth initiatives.
Zurya
AI Business Analyst
Focused on AI strategy, market research, and making technical ideas land with the right audience.
Ali
Business Development Executive
Drives strategic growth by cultivating strong client relationships and expanding market presence through targeted lead generation and client acquisition.